EdTech M&A Transactions and Valuations
The COVID-19 pandemic accelerated the shift to digital learning and increased the demand for innovative educational technologies, driving a surge in M&A activity in educational technology (EdTech) from Q1 2020 to Q3 2024. Schools, universities, and corporations transitioned to remote and hybrid models, relying on EdTech tools to improve accessibility, engagement, and scalability in education. Beyond the pandemic, organizations have adopted digital platforms as a key component of modern education systems to address needs such as personalized learning, workforce training, and lifelong skill development. This report reviews transaction trends, valuation metrics, and regional dynamics while analyzing the strategic factors influencing M&A activity. Valuation multiples, such as EV/revenue and EV/EBITDA, provide insights into market conditions and the criteria investors use to determine value in a competitive landscape.
Notable transactions, such as Dragoneer Investment Group’s acquisition of Instructure, the Goldman Sachs-led consortium’s investment in Kahoot!, and General Atlantic and Dragoneer’s buyout of Arco Platform, demonstrate the focus on scaling innovative solutions, enhancing product offerings, and consolidating market leadership. These examples highlight the role of strategic M&A in transforming the EdTech ecosystem and offer practical insights for investors, financial advisors, and industry stakeholders operating in this evolving market.
- Valuation multiples are based on a sample set of private and public M&A transactions in EdTech, using data collected on December 4, 2024.
- EV/EBITDA often carries higher implied multiples compared to EV/revenue, particularly for enterprise values ranging from $10 million to $1 billion. Profitability, rather than sheer revenue generation, acts as the primary benchmark for valuing mid-sized to large EdTech companies. These firms typically feature more mature business models, predictable cash flows, and established customer bases, which reduce perceived risk and justify higher valuation multiples.
- Lower implied multiples characterize both EV/revenue and EV/EBITDA for companies with enterprise values below $10 million. This reflects the challenges early stage EdTech ventures face, such as limited profitability, higher operational risks, and reliance on external funding for growth. Revenue alone often falls short of guaranteeing long-term sustainability, as profitability remains a distant goal, leading to restrained valuations.
- As enterprise values exceed $100 million, the gap between EV/revenue and EV/EBITDA multiples widens. This reflects the scalability and market leadership of these firms, emphasizing their ability to dominate segments, innovate at scale, and leverage operational efficiencies. These companies often achieve premium valuations because of their capacity to maintain competitive advantages and drive growth in a consolidating industry.
Capital Markets Activities
The data reflects transaction trends, valuation metrics, and regional dynamics in EdTech. The global shift to digital learning and the increased adoption of innovative educational technologies have driven deal activity and shaped valuations. Investors have employed diverse deal structures and geographic strategies, influencing M&A dynamics and transforming the competitive landscape.
- Between Q1 2020 and Q3 2024, investments in EdTech totaled $82 billion across 2,148 deals, with an average deal size of $38 million. Capital investment peaked in Q2 2021 at $15 billion across 147 deals, reflecting heightened demand for EdTech solutions during the COVID-19 pandemic. The global transition to remote and hybrid education models during this period drove significant investor interest and the highest levels of deal activity.
- From 2020 to 2022, deal counts remained strong, consistently exceeding 100 deals per quarter. However, capital investment fluctuated, reflecting a shift toward fewer, high-value transactions as investors prioritized scaling established EdTech companies over funding smaller, early stage ventures.
- In 2023 and early 2024, capital investment and deal count declined, driven by a reduced urgency for digital learning solutions in the post-pandemic environment and macroeconomic pressures, including inflation and rising interest rates. During this period, investors shifted their focus to high-potential, established companies with proven profitability and scalability, avoiding widespread funding of smaller, riskier ventures.
- By Q3 2024, deal activity began to stabilize, with investors completing over 80 deals in the quarter. This recovery indicates renewed confidence in EdTech’s long-term growth potential and sustained demand for innovative education technologies, particularly in scalable and profitable ventures.
The graphs below present the geographic distribution of transactions, providing additional detail on regional trends and investment dynamics.
- Investors in the United States contributed 63% of total capital invested in EdTech and accounted for 41% of global deals. This dominance reflects the US’s role as the largest market for educational technology innovation and a primary source of investment capital. Large-scale transactions within the US and significant capital flow into global markets are driven by its strong tech-forward culture, institutional support, and access to venture capital.
- Emerging markets, including Brazil (4% of deals, 3% of capital) and India (6% of deals, 3% of capital), attract smaller but impactful investments focused on addressing local education challenges. Both domestic and international investors prioritize smaller, localized deals in these regions, emphasizing their growth potential and the need for EdTech solutions.
- The United Kingdom accounts for 11% of deals and 6% of capital invested, reflecting concentrated investments with a higher capital-to-deal ratio. Investors focus on fewer, larger transactions to scale established EdTech companies and foster public-private partnerships, aligning with Europe’s expanding digital education initiatives.
- The other countries account for 14% of capital invested and 38% of total deals, reflecting global interest in smaller, high-frequency transactions across diverse regions. These investments highlight the growing importance of localized EdTech solutions and the untapped potential of emerging markets worldwide.
The deal-type dynamics below set the stage for understanding how capital flows and strategic priorities shape the EdTech industry’s growth and landscape.
- Investors completed 1,307 M&A deals in EdTech, significantly outpacing the 841 buyouts. Companies focused on mergers and acquisitions to expand capabilities, gain market share, and drive innovation through partnerships rather than pursuing outright ownership.
- Investors allocated $53 billion to buyouts, compared to $29 billion for M&A deals, reflecting a preference for larger-scale transactions in buyouts. These deals often involved acquiring controlling stakes in well-established EdTech companies with proven business models.
- The figures illustrate two distinct investment strategies in EdTech. M&A deals focused on fostering collaboration and integrating complementary technologies, typically through smaller transactions. In contrast, buyouts emphasized consolidating market leaders and scaling proven technologies with substantial financial backing. These approaches allowed investors to address both growth and consolidation opportunities effectively.
M&A Transactions Case Studies
Three notable M&A transactions in the EdTech industry reflect strategic growth achieved by enhancing market leadership, advancing technological capabilities, and addressing the increasing demand for innovative educational solutions. These transactions focused on scalability, product innovation, and global expansion, transforming the competitive landscape of education technology. Investors leveraged tailored financial and operational strategies to foster sustainable growth and create long-term value in this rapidly evolving market.
Case Study 01
INSTRUCTURE
Instructure is a leading US-based educational technology company, best known for its cloud-based Canvas learning management system (LMS), which supports online teaching, course management, and collaboration for schools, universities, and organizations worldwide.
Transaction Structure
KKR and Dragoneer Investment Group acquired Instructure in a deal valued at approximately $5 billion, backed by over $2 billion in debt financing. The all-cash transaction, executed at $24 per share, resulted in Instructure’s delisting from the New York Stock Exchange.
Market and Customer Segments Combination
Instructure serves a broad customer base, including K-12 schools, higher education institutions, and corporate training organizations, providing scalable solutions for online learning and collaboration. The combination with KKR and Dragoneer Investment Group’s resources aimed to enhance Instructure’s ability to meet the growing demand for digital learning tools globally, particularly as educational institutions and enterprises increasingly adopted online and hybrid learning models.
Acquisition Strategic Rationale
The acquisition aimed to accelerate Instructure’s growth, foster product innovation, and expand its global footprint in EdTech. With KKR and Dragoneer’s backing, Instructure leveraged additional capital and expertise to strengthen its market leadership, enhance customer experiences, and capitalize on the rising demand for technology-driven education solutions worldwide.
Case Study 02
KAHOOT!
Kahoot! is a Norwegian EdTech company that offers a gamified learning platform for interactive quizzes, lessons, and activities. Accessible across devices, it supports K-12 schools, higher education institutions, corporate training, and individual learners, fostering engagement and knowledge retention. Known for its innovation, Kahoot! has established itself as a global leader in transforming education and training into interactive experiences.
Transaction Structure
A consortium led by Goldman Sachs Asset Management’s Private Equity division acquired Kahoot! for approximately $2 billion. The offer, equivalent to $4 per share, reflected a 53% premium over its May 22, 2023, share price. Following the acquisition, Kahoot! was delisted from the Oslo Børs on January 23, 2024, transitioning to private ownership.
Market and Customer Segments Combination
Kahoot! serves a diverse customer base, including K-12 schools, higher education institutions, corporate training organizations, and individual users. The acquisition enabled the consortium to expand Kahoot!’s reach across these segments by utilizing its global networks and expertise in scaling technology companies to meet the growing demand for gamified learning tools in education and business environments.
Acquisition Strategic Rationale
The acquisition aimed to accelerate Kahoot!’s global growth by expanding its market presence in high-growth regions, enhancing product innovation through interactive and gamified learning solutions, and leveraging the expertise of investors like General Atlantic and KIRKBI to strengthen its international footprint in corporate and educational segments. These goals align with Kahoot!’s mission to make learning engaging and accessible worldwide.
Case Study 03
ARCO PLATFORM
Arco Platform is a Brazilian EdTech company that provides learning systems, curriculum content, and digital tools for K-12 private schools. Its integrated platforms enhance learning, streamline administration, and support personalized education, empowering educators with data-driven insights and innovative resources to address evolving educational needs.
Transaction Structure
Dragoneer Investment Group and General Atlantic completed the acquisition of a 59% stake in Arco Platform as part of a $2 billion leveraged buyout finalized in December 2023. The transaction, priced at $14 per share in cash, used debt financing to ensure strategic leadership continuity and optimize capital allocation.
Market and Customer Segments Combination
Arco Platform serves the K-12 private school segment in Brazil, offering integrated learning systems, educational content, and digital tools. The acquisition by General Atlantic and Dragoneer aligned with their focus on education technology in emerging markets, combining Arco’s expertise in the Brazilian education system with the investors’ global resources to further expand into the growing K-12 private education market.
Acquisition Strategic Rationale
The acquisition aimed to strengthen Arco’s market leadership in Brazil, enhance product innovation, and expand digital offerings for K-12 education. By leveraging the strategic and financial support of General Atlantic and Dragoneer, along with continued leadership by Arco’s founder and management, the deal positioned the company to scale operations, accelerate growth, and meet the increasing demand for high-quality EdTech solutions in Latin America.
EdTech continues to evolve, with strategic M&A activity centered on scaling innovative learning solutions, expanding digital capabilities, and consolidating market positions to remain competitive in a dynamic education landscape. Transactions highlight priorities such as enhancing technological innovation, improving scalability, and addressing the growing global demand for accessible and engaging educational tools. Companies are actively leveraging M&A to drive growth, foster collaboration, and adapt to the shifting needs of learners and institutions, creating substantial opportunities for value creation in both mature and emerging education markets. Companies are strategically positioning themselves to capitalize on emerging opportunities and adapt to evolving market demands, creating significant potential for value generation in both established and developing education markets.
Source: PR Newswire, Private Equity Wire, MarketScreener, Reuters, Pitchbook Data.