Startups are at the mercy of investors when it comes to seeking large amounts of capital for scaling their business. The solution? Startups must identify how their intangible assets will be monetized in a respective market through intelligent investment banking analysis and services.
Owners are in a better position to value their intangible assets and competitive advantages than any investor. This is because the real value of startup isn’t found in the financial statements, financial terms, or traditional financial metrics that are used by investors on a regular basis. Startup assets are fundamentally intangible. These intangible assets are always unique to an industry and in many cases unique to a company.
Examples of these intangible assets are daily active users (DAUs), customer data to improve pricing, sales funnel optimization, and costs of customer acquisition.
Startups must work to identify, develop, and monetize their intangible assets by generating a narrative for predictable and repeatable processes. Additionally they need a pro forma that allows the startup to monitor and improve corporate performance based on intangible metrics.
When these two goals are met, the power is in the owners hands. Now there is a clear way to define value, show how the market responds to it, and then maximize it to increase the value of the company.
Contact Jahani & Associates today. Take back the power and no longer be at the mercy of investors when seeking funds.