Customer Data: The Intangible Asset You Did Not Realize You Have

Customer data is more than just addresses, phone numbers, zip codes, and work phones. In the age of programmatic media buying, customer data is quantified and codified down to screen

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Part 1: Identifying Intangibles in Ad Tech M&A Value

Identifying Intangibles is the first article in our series about intangible assets. Part 2: Developing Intangibles in Ad Tech M&A Value > Part 3: Monetizing Intangibles in Ad Tech M&A

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Cornell Systems Seminar: Using Systems Engineering to Maximize Corporate Value by Measuring and Developing Intangible Assets

The rise of intangible assets is well underway. Since 1995 and the dot-com boom, the value of companies has shifted from their financial statements and into their intangible assets. The

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Enhance Your Company’s Strategic Assets to Increase Value

What are a Company’s Strategic Assets? A company’s strategic assets sit at the intersection of tangible and intangible assets and create recurring benefits, are unique, and difficult to imitate. Such

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Startup Valuations and Intangibles: Take Back the Power

Startups are at the mercy of investors when it comes to seeking large amounts of capital for scaling their business. The solution? Startups must identify how their intangible assets will

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How Do I Maximize My Company’s Sale Price? (I’m a Business Owner)

How Do I Maximize My Company’s Sale Price? (I’m a Business Owner) Jahani and Associates have been asked “How do I maximize my company’s sale price?” time and time again.

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