Customer Data: The Intangible Asset You Did Not Realize You Have

Customer data is no longer just phone numbers, addresses, zip codes, and work phones. In the age of programmatic media buying, customer data is quantified and codified down to screen

Share
Part 1: Identifying Intangibles in Ad Tech M&A Value

Identifying intangibles is the first article in the series of articles about intangible assets. Part 2: Developing Intangibles in Ad Tech M&A Value > Part 3: Monetizing Intangibles in Ad

Share
Cornell Systems Seminar – Using Systems Engineering to Maximize Corporate Value by Measuring and Developing Intangible Assets

The rise of intangible assets is well under way. Since 1995 and the dot-com boom the value of firm has shifted off a company’s financial statements and into its intangible

Share
Enhance Your Company’s Strategic Assets to Increase Value

What are Company’s Strategic Assets? Company’s Strategic Assets sit at the intersection of tangible and intangible assets and create recurring benefits, are unique, and difficult to imitate.  Such strategic assets

Share
Startup Valuations and Intangibles: Take Back the Power

Startups are at the mercy of investors when it comes to seeking large amounts of capital for scaling their business. The solution? Startups must identify how their intangible assets will

Share
How Do I Maximize My Company’s Sale Price? [I’m a Business Owner]

How Do I Maximize My Company’s Sale Price? [I’m a Business Owner] Jahani and Associates has been asked “How Do I Maximize My Company’s Sale Price?” question time and time

Share