Customer Data: The Intangible Asset You Did Not Realize You Have

Customer data is more than just addresses, phone numbers, zip codes, and work phones. In the age of programmatic media buying, customer data is quantified and codified down to screen

Share
Part 3: Monetizing Intangibles in Ad Tech M&A Value

In this article, we will briefly explain how to monetize intangibles. In the first two articles of this series, Identifying Intangibles in Ad Tech M&A Value and Developing Intangibles in

Share
Part 2: Developing Intangibles in Ad Tech M&A Value

In this article, we will briefly explain how to develop intangibles. In our earlier article Identifying Intangibles in AdTech M&A Value, we explored how you, as a business owner, can

Share
Part 1: Identifying Intangibles in Ad Tech M&A Value

Identifying Intangibles is the first article in our series about intangible assets. Part 2: Developing Intangibles in Ad Tech M&A Value > Part 3: Monetizing Intangibles in Ad Tech M&A

Share
Cornell Systems Seminar: Using Systems Engineering to Maximize Corporate Value by Measuring and Developing Intangible Assets

The rise of intangible assets is well underway. Since 1995 and the dot-com boom, the value of companies has shifted from their financial statements and into their intangible assets. The

Share
Enhance Your Company’s Strategic Assets to Increase Value

What are a Company’s Strategic Assets? A company’s strategic assets sit at the intersection of tangible and intangible assets and create recurring benefits, are unique, and difficult to imitate. Such

Share
Identify, Develop, and Monetize Your Intangible Assets

Jahani and Associates utilize a proprietary Intangible Asset Methodology™ (IAM) to help our clients identify, develop, and monetize their most valuable intangible assets. We recently led a Cornell Seminar on

Share
Startup Valuations and Intangibles: Take Back the Power

Startups are at the mercy of investors when it comes to seeking large amounts of capital for scaling their business. The solution? Startups must identify how their intangible assets will

Share
M&A Insights: Use the Power of Intangibles to Maximize Your Value

M&A Insights: Use the Power of Intangibles to Maximize Your Company Value M&A Insights: Two kinds of intangible assets In the world of investment banking, there are two kinds of

Share
The Intangible Asset You Didn’t Know You Had: Customer Data

Customer Data: The Intangible Asset You Didn’t Know You Had Customer data is no longer just phone numbers, addresses, zip codes, and work phones. In the age of programmatic media

Share