Customer data is more than just addresses, phone numbers, zip codes, and work phones. In the age of programmatic media buying, customer data is quantified and codified down to screen
In this article, we will briefly explain how to monetize intangibles. In the first two articles of this series, Identifying Intangibles in Ad Tech M&A Value and Developing Intangibles in
In this article, we will briefly explain how to develop intangibles. In our earlier article Identifying Intangibles in AdTech M&A Value, we explored how you, as a business owner, can
Identifying Intangibles is the first article in our series about intangible assets. Part 2: Developing Intangibles in Ad Tech M&A Value > Part 3: Monetizing Intangibles in Ad Tech M&A
The rise of intangible assets is well underway. Since 1995 and the dot-com boom, the value of companies has shifted from their financial statements and into their intangible assets. The
What are a Company’s Strategic Assets? A company’s strategic assets sit at the intersection of tangible and intangible assets and create recurring benefits, are unique, and difficult to imitate. Such
Jahani and Associates utilize a proprietary Intangible Asset Methodology™ (IAM) to help our clients identify, develop, and monetize their most valuable intangible assets. We recently led a Cornell Seminar on
Startups are at the mercy of investors when it comes to seeking large amounts of capital for scaling their business. The solution? Startups must identify how their intangible assets will
M&A Insights: Use the Power of Intangibles to Maximize Your Company Value M&A Insights: Two kinds of intangible assets In the world of investment banking, there are two kinds of
Customer Data: The Intangible Asset You Didn’t Know You Had Customer data is no longer just phone numbers, addresses, zip codes, and work phones. In the age of programmatic media
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