Customer Data: The Intangible Asset You Did Not Realize You Have

Customer data is no longer just phone numbers, addresses, zip codes, and work phones. In the age of programmatic media buying, customer data is quantified and codified down to screen

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Part 3: Monetizing Intangibles in Ad Tech M&A Value

In this article, we will briefly explain how to monetize intangibles. In the first two articles of this series, “Part I: Identifying Intangibles in Ad Tech M&A Value” and “Part 2:

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Cornell Systems Seminar – Using Systems Engineering to Maximize Corporate Value by Measuring and Developing Intangible Assets

The rise of intangible assets is well under way. Since 1995 and the dot-com boom the value of firm has shifted off a company’s financial statements and into its intangible

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Identify, Develop, and Monetize Your Intangible Assets

Jahani and Associates utilizes a proprietary Intangible Asset Methodology™ to help our clients identify, develop, and monetize their most valuable intangible assets. We recently led a Cornell Seminar on the

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Startup Valuations and Intangibles: Take Back the Power

Startups are at the mercy of investors when it comes to seeking large amounts of capital for scaling their business. The solution? Startups must identify how their intangible assets will

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M&A Insights: Use the Power of Intangibles to Maximize Your Value

M&A Insights: Use Power of Intangibles to Maximize Your Company Value M&A Insights: Two kinds of intangible assets In the world of investment banking, there are two kinds of intangible

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The Intangible Asset You Didn’t Know You Had – Customer Data

Customer Data: The Intangible Asset You Didn’t Know You Had Customer data is no longer just phone numbers, addresses, zip codes, and work phones. In the age of programmatic media

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