The Intangible Asset You Didn’t Know You Had: Customer Data

Customer Data: The Intangible Asset You Didn’t Know You Had

Customer data is no longer just phone numbers, addresses, zip codes, and work phones. In the age of programmatic media buying, customer data is quantified and codified down to screen behavior, social behavior, geo-location, favorite foods, favorite vacation spots, and much more. The evolution of customer data is the major driver behind creating business value and yet one of the most elusive.

Jahani and Associates analyzed over 500 M&A transactions among technology giants. We determined that 100% of the marketing and advertising acquisitions were driven by customer data capabilities. Technology giants use customer data to improve media buying. The acquired customer data capabilities:

  1. Increased number of customer data interfaces for the acquirer
    • For example: Alphabet’s acquisition of Famebit
  2. Increased processing power of the acquirer’s customer data

Companies seeking to maximize their value in the technology space must intimately understand their data and how it can be used to improve both collection and processing to generate insights. Jahani and Associates uses its proprietary Intangible Asset Framework to understand how our clients will increase their competitive advantage around customer data.

We have developed this framework from serving $100 million technology clients and partnering with large VC firms. Our findings consistently show how successful customer data strategies overlap with either a lucrative business model or the business model of a strategic partner. Our three-step process that identifies, develops, and monetizes intangible assets will measure your competitive advantages, such as customer data monetization. This provides consistent and repeatable results for maximizing value.

Identifying Intangibles in Ad Tech M&A Value


How Do I Maximize My Company’s Sale Price? (I’m a Business Owner)

How Do I Maximize My Company’s Sale Price? (I’m a Business Owner)

Jahani and Associates have been asked “How do I maximize my company’s sale price?” time and time again. The answer is always simple but the execution is never easy. Owners looking to sell their company must understand the fundamental dynamics of identifying, developing, and monetizing corporate value.

An acquisition price includes five parameters: tangible assets, intangible assets, cash, liabilities, and goodwill. Companies maximize their value by creating clarity around cash and tangible assets, having clean and transparent financial statements, and pitching themselves in a way that demonstrates sustainable value.

But that is not the key to maximizing your company’s sale price. The facts show that the vast majority of investment decisions are made based on intangible assets and goodwill. Through extensive research and market experience, Jahani and Associates have identified goodwill drivers specific to a company’s industry and competitive advantage. Whether you are selling to a mid-market private equity company or selling to Apple, you will maximize your company’s value by increasing transparency around intangibles and goodwill drivers.

Jahani and Associates will identify, develop, and monetize your high-value intangible assets and goodwill drivers to maximize your company’s sale price.

Intangible investments have been dominating the industry since 1995 and the subsequent dot-com boom. Intangible assets are consistently undervalued, particularly for small companies at the mercy of large players. This is where we come in.

We utilize our intangible asset framework to systematically and rigorously maximize a company’s sale price.

The process starts well in advance of the transaction execution date to definitively build and identify value. Business owners will maximize their company’s value by partnering with Jahani and Associates, an investment banking firm that understands the true value of a company and how to maximize it.

Read our article: Identify, Develop, and Implement Intangible Assets to Maximize Your Value


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